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Factors to consider in choosing the ‘right’ journal/publisher

Every researcher/author may have different ways to define the right journal/book series or publisher for publishing their research.  For those who want their research to have a high impact, the level of the journal (based on its impact factor or ranking) can be an important factor. For those who are in a hurry in publishing their research, they must consider the speed of the publication process of the journal/book series.  For those who have a budget limitation and want to have gold open access feature-to increase the readability and outreach of the article, it is important to know the cost for the gold open access feature.  Or for those who want to get a prize for their article, some journals provide an award for the best article. For those who want to consider all the above-mentioned factors, the reputation of the publisher may be relevant for you. For those who work in an international think tank/NGO, their publishing process is actually also robust...